Hindustan Unilever Limited Products3/28/2021
Hindustan Unilever Limited is the largest consumer goods company in India, established in 1933 and is based out of Mumbai.The company known for its presence across almost all categories of consumer products, has a variety of products in each of the categories targeted at almost all the customer segments.
It has products in over 20 consumer categories majorly Food Drink, Personal care, Home care and Water purifier serving over 700 million customers across the country and is undoubtedly the market leader in the FMCG sector. Some of the famous brands of HUL are Dove, Lux, Lifebuoy, Pears, Hamam, Lyril, Rexona, Surf Excel, Wheel, Comfort, Clinic Plus, Sunsilk, Fair Lovely, Ponds, Lakm, Vaseline, Bru, Taj Mahal, Lipton, Brooke Bond, Cornetto, Kisan, Annapurna, Magnum, Close up, Pepsodent, and many more. The company with its exhaustive product range and wide distribution network aims to provide products fulfilling the needs and demands of all the segments of the society across the country. The company has always focused on innovative product offerings and adapting itself to the market changes, which has helped it maintain its market leadership. Infringements are subject to prosecution under the applicable laws. For consent related queries and conditions, please write to info.brandindiaibef.org An initiative of the Ministry of Commerce Industry, Government of India. Being in consumer goods market with its 20 consumer categories such as soap, tea, detergents, shampoo etc. HUL used selective targeting strategy to emerge as a market leader in the Indian market. Innovative FMCG Company: Hindustan Unilever Research center (HURC),Mumbai Unilever Research India, Bangalore,both research facilities were bought together in a single site in Bangalore in 2006.Employees in this facility continuously working developing innovations in products manufacturing processes which is helping the HUL to set it as front-runner in the consumer goods market. Extensive integrated distribution system: HULs brands are now household name which is only possible due to its 4 tier distribution system namely Most In-depth Marketing and Digital Marketing Courses Try It Free a) Direct Coverage through common stockist within a town of population under 50000 people. Markets have been segmented based on their accessibility business potential. High Brand awareness: By signing popular celebrities for the advertisements of their products HUL has created positive word of mouth over the ages which helped them in social acceptance of their products intelligently targeted meant for different income groups. Also Read SWOT Skoda 6) Product line: It offers product categories namely oral care, personal care, household surface, fabric care and pet nutrition etc. HUL strategy to offer different products for different income groups (selective targeting) has been successful in having share of wallet of a consumer. Large number of brands in different product categories: Sometimes having broad brand portfolio can lead to confused positioning. Price positioning in some categories allows for low price competition like AMUL captured Kwalitys market share. Opportunities in the SWOT analysis of Hindustan Unilever ( HUL ) 1) Expanding market: By penetrating more in the rural markets through its project Shakti AMMA and transition of unorganized business to organized one will lead to further expansion of the consumer goods market. Awareness in usage rate of consumer goods: People getting more aware and conscious about the usage may be through advertising word of mouth doctor prescription,is resulting in increase in usage rate of the these products. Increasing Income levels: Due to stable political scenario, improved literacy rate controlled inflation, disposable income of the people is increasing thereby resulting into upsurge in demand changing their lifestyle. Threats in the SWOT analysis of Hindustan Unilever ( HUL ) 1) Competition in the market: With increasing number of local national players its becoming very hard for the companies to differentiate themselves from others. There is also threat from counterfeit products destroying its brand image in the market. Also Read SWOT analysis of Honda Motors - Honda SWOT 2) Price of commodities: Increasing price of commodities will result in further increase in the price. Further increase in price will result in decrease in sales, margins brand switching. Buyers power: With highly diversified consumer goods market where there are lots of brands claiming different sorts of benefits, its very difficult for consumers to stick to a particular brand hence results into brand switching where consumer got power to select a brand based on several factors like availability, reference group recommendation, preference price. Share 1 0 0 0 0 0 Also Read SWOT analysis of D mart Related Posts: SWOT analysis of Unilever SWOT analysis of Hindustan Times SWOT analysis of Tata Motors - Tata motors SWOT analysis SWOT analysis of Bingo - Bingo SWOT analysis SWOT analysis of McDonalds - McDonalds swot analysis SWOT analysis of Nokia - Nokia SWOT analysis SWOT analysis of Android - Android SWOT Analysis Adidas SWOT analysis - SWOT analysis of Adidas BMW SWOT analysis - SWOT analysis of BMW Dominos SWOT analysis - SWOT analysis of Dominos All Knowledge Banks (Hub Pages) Marketing Hub Management Hub Marketing Strategy Advertising Hub Branding Hub Market Research Small Business Marketing Sales and Selling Marketing Careers Customer Management Top 10 Lists Internet Marketing Blogging Search Engine optimization E-commerce Facebook Marketing Social Media Marketing Business Model of Brands Marketing Mix of Brands Brand Competitors Strategy of Brands SWOT of Brands GET DAILY MARKETING UPDATES First Name Enter your Email Address About Hitesh Bhasin I love writing about the latest in marketing advertising. Hindustan Unilever Limited Products Serial Entrepreneur II am a serial entrepreneur I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Lets stay in touch:) Comments Rakesh Rajput says Nice, Awesome knowledge thnks Reply Leave a Reply Cancel reply Your email address will not be published. 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